{"id":2699,"date":"2015-11-30T14:51:44","date_gmt":"2015-11-30T13:51:44","guid":{"rendered":"https:\/\/hub.hslu.ch\/smart-up\/?p=2699"},"modified":"2015-12-02T09:49:24","modified_gmt":"2015-12-02T08:49:24","slug":"google-challenge-2016-start-ups-wanted","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/smart-up\/2015\/11\/30\/google-challenge-2016-start-ups-wanted\/","title":{"rendered":"Google Challenge 2016: Start-ups wanted!"},"content":{"rendered":"<p><strong>Lassen Sie Studierende der Hochschule Luzern f\u00fcr Ihr\u00a0Start-up eine Online-Marketingkampagne durchf\u00fchren!<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Im kommenden Semester werden Bachelor-Studenten der Hochschule Luzern im Rahmen der Vertiefungsrichtung Marketing &amp; Kommunikation im letzten Semester ihres Bachelor-Studiums an der Google Challenge teilnehmen und in Gruppen von 3 bis 4 Studierenden eine Online-Marketingkampagne f\u00fcr ein Unternehmen durchf\u00fchren. Hauptaufgabe der Studierenden wird es sein, mittels geeigneter Strategie sowie dem Online-Marketing-Tool Google AdWords innerhalb von 3 Wochen m\u00f6glichst viele Interessenten auf die Website ihres gew\u00e4hlten Unternehmens zu bringen. Dabei setzen sie das Online-Marketing-Tool Google AdWords f\u00fcr das gew\u00e4hlte Unternehmen kostenlos ein und schalten in Echtzeit Kampagnen. Es handelt sich also um eine reale Kampagne f\u00fcr ein reales Unternehmen.<\/p>\n<p>Aktuell\u00a0werden spannende Unternehmen gesucht, welche sich daf\u00fcr interessieren und f\u00fcr welche die Studierenden die Kampagne tats\u00e4chlich durchf\u00fchren. Gerade f\u00fcr Start-up Unternehmen\u00a0stellt dies eine einmalige Gelegenheit dar, ihr Online-Marketing Profil zu sch\u00e4rfen!<\/p>\n<p>Grundvoraussetzungen f\u00fcr die Teilnahme sind:<\/p>\n<ul>\n<li>Das Unternehmen verf\u00fcgt \u00fcber eine eigene Website.<\/li>\n<li>Das Unternehmen hat in den vergangenen 6 Monaten nicht mit Google AdWords gearbeitet.<\/li>\n<\/ul>\n<p>Weiter unten finden Sie\u00a0ein Merkblatt mit allen wichtigen Informationen rund um die Google Challenge sowie das Anmeldeformular, welches die Unternehmen bei Interesse ausf\u00fcllen und an <a href=\"&#109;a&#x69;l&#x74;&#111;&#x3a;&#115;&#x61;&#109;u&#x65;l&#x2e;&#107;&#x69;&#114;&#x63;&#104;&#x68;&#111;f&#x40;h&#x73;&#108;&#x75;&#46;&#x63;&#104;\">&#x73;&#x61;&#x6d;&#117;&#101;l&#46;&#x6b;&#x69;&#x72;&#x63;&#104;&#104;of&#x40;&#x68;&#x73;&#108;&#117;&#46;ch<\/a> senden . <strong>Anmeldeschluss ist der 22. Januar 2016<\/strong>. Im Anschluss werden alle Anmeldungen gepr\u00fcft und entschieden, welche Unternehmen sich tats\u00e4chlich eignen.<\/p>\n<p>Merkblatt:\u00a0 <a href=\"https:\/\/hub.hslu.ch\/smart-up\/wp-content\/blogs.dir\/578\/files\/sites\/12\/2015\/11\/Google-Challenge-Merkblatt-2016.pdf\">Google Challenge Merkblatt 2016<\/a><\/p>\n<p>Factsheet: <a href=\"https:\/\/hub.hslu.ch\/smart-up\/wp-content\/blogs.dir\/578\/files\/sites\/12\/2015\/11\/Fact-Sheet-Google-Challenge-f\u00fcr-Unternehmen-2016.pdf\">Fact Sheet Google Challenge f\u00fcr Unternehmen 2016<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lassen Sie Studierende der Hochschule Luzern f\u00fcr Ihr\u00a0Start-up eine Online-Marketingkampagne durchf\u00fchren!<\/p>\n","protected":false},"author":1844,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[46862,11574],"tags":[3582,46899],"class_list":["post-2699","post","type-post","status-publish","format-standard","hentry","category-start-up-angebote","category-studierendenarbeiten","tag-hochschule-luzern","tag-start-ups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Challenge 2016: Start-ups wanted! - Smart-up<\/title>\n<meta name=\"description\" content=\"Lassen Sie Studierende der Hochschule Luzern f\u00fcr Ihr\u00a0Start-up eine Online-Marketingkampagne durchf\u00fchren! 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