{"id":5087,"date":"2019-02-05T14:01:02","date_gmt":"2019-02-05T13:01:02","guid":{"rendered":"https:\/\/hub.hslu.ch\/smart-up\/?p=5087"},"modified":"2019-02-05T20:12:24","modified_gmt":"2019-02-05T19:12:24","slug":"online-marketing-challenge-2019","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/smart-up\/2019\/02\/05\/online-marketing-challenge-2019\/","title":{"rendered":"Online Marketing Challenge 2019"},"content":{"rendered":"<p><strong>Start-ups aufgepasst: Die HSLU Online Marketing Challenge geht in die n\u00e4chste Runde! Diese bietet interessierten Unternehmen die M\u00f6glichkeit, sich von Studierenden eine Online Marketing Strategie erarbeiten zu lassen.<br \/>\n<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Im Rahmen des Moduls Online-Kommunikation f\u00fchren Studierende der Hochschule Luzern \u2013 Wirtschaft im Fr\u00fchjahrsemester eine Online-Marketingkampagne f\u00fcr ein Unternehmen durch: Die <strong>Online Marketing Challenge 2019 (OMC).<\/strong><\/p>\n<p><strong>Ziele<br \/>\n<\/strong>In Gruppen von drei bis vier Studierenden analysieren die Studierenden ein Unternehmen und erarbeiten eine geeignete Online-Marketing-Strategie. Das Ziel der Challenge ist es, den Website-Traffic des Unternehmens mithilfe von Google Ads deutlich zu erh\u00f6hen und anschliessend Handlungsempfehlungen abzuleiten.<\/p>\n<p><strong>Unternehmen<br \/>\n<\/strong>Aktuell suchen wir noch Unternehmen, die sich f\u00fcr die Durchf\u00fchrung einer Online-Marketing-Kampagne interessieren.<br \/>\nVoraussetzungen f\u00fcr die Teilnahme eines Unternehmens:<\/p>\n<ul>\n<li>Das Unternehmen verf\u00fcgt \u00fcber eine eigene Website.<\/li>\n<li>Das Unternehmen verf\u00fcgt \u00fcber einen Google Analytics Account.<\/li>\n<\/ul>\n<p>Im <a href=\"https:\/\/hub.hslu.ch\/smart-up\/wp-content\/blogs.dir\/578\/files\/sites\/12\/2019\/02\/Merkblatt-zur-HSLU-Online-Marketing-Challenge-2019.pdf\" target=\"_blank\" rel=\"noopener\">Merkblatt<\/a> f\u00fcr interessierte Unternehmen findet ihr alle wichtigen Informationen sowie das Anmeldeformular.<\/p>\n<p><strong>Anmeldung bis 10. Februar 2019<\/strong><\/p>\n<p><a href=\"https:\/\/hub.hslu.ch\/smart-up\/wp-content\/blogs.dir\/578\/files\/sites\/12\/2019\/02\/OMC-Anmeldeformular.pdf\" target=\"_blank\" rel=\"noopener\">Anmeldung<\/a> per Mail an <u><a href=\"&#109;&#x61;i&#108;&#x74;o&#58;&#x61;n&#x74;&#x6f;&#110;&#x69;a&#46;&#x73;t&#101;&#x69;g&#x65;&#x72;&#119;&#x61;&#x6c;&#100;&#x40;h&#115;&#x6c;u&#46;&#x63;h\">&#97;&#x6e;&#x74;&#111;&#x6e;&#x69;&#97;&#x2e;&#x73;&#116;&#x65;&#x69;&#103;&#x65;&#x72;&#119;&#x61;&#x6c;&#100;&#x40;&#x68;&#115;&#x6c;&#x75;&#46;&#x63;&#x68;<\/a><\/u> bis zum 10. Februar 2019. Im Anschluss wird gepr\u00fcft, welche Unternehmen in Frage kommen. Toi toi toi!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Start-ups aufgepasst: Die HSLU Online Marketing Challenge geht in die n\u00e4chste Runde! Diese bietet interessierten Unternehmen die M\u00f6glichkeit, sich von Studierenden eine Online Marketing Strategie erarbeiten zu lassen.<\/p>\n","protected":false},"author":1845,"featured_media":5092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[252,46846,46862],"tags":[46938,567149,67091],"class_list":["post-5087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-smart-up-angebote","category-start-up-angebote","tag-challenge","tag-next-steps","tag-online-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Marketing Challenge 2019 - Smart-up<\/title>\n<meta name=\"description\" content=\"Start-ups aufgepasst: Die HSLU Online Marketing Challenge geht in die n\u00e4chste Runde! 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