{"id":926,"date":"2014-05-12T11:11:17","date_gmt":"2014-05-12T09:11:17","guid":{"rendered":"https:\/\/hub.hslu.ch\/smart-up\/?p=926"},"modified":"2014-05-28T14:00:18","modified_gmt":"2014-05-28T12:00:18","slug":"lean-startup","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/smart-up\/2014\/05\/12\/lean-startup\/","title":{"rendered":"Lean Start-up"},"content":{"rendered":"<p><b>Die Lean Start-up Methode hilft technologieorientierten Start-ups, ihre erste Lebensphase proaktiv zu gestalten. <strong>Ein Beitrag von <a href=\"http:\/\/www.hslu.ch\/hochschule-luzern\/h-ueber-uns\/h-person.htm?id_person=1011999&amp;id_teilschule=25650&amp;row=0\" target=\"_blank\">Prof. Dr. Patricia Wolf<\/a>.<\/strong><\/b><\/p>\n<p><!--more--><\/p>\n<p>Die Lean Start-up Methode hilft technologieorientierten Start-ups, ihre erste Lebensphase proaktiv zu gestalten. In dieser Phase, in der sich das Start-up in einem \u00e4usserst dynamischen Umfeld in Bezug auf Markt, Kunden, aber auch die Gestaltung interner Prozesse bewegt, sollte die Produktentwicklung entlang des Prinzips \u201ebuild-measure-learn\u201c verlaufen.<\/p>\n<p>Die von technologieorientierten erfolgreich verwendete Lean Start-up Methode, bei welcher die Aufbauphase nach dem Prinzip \u201ebuild-measure-learn\u201c verl\u00e4uft, zielt auf eine Entwicklung in kontinuierlichen Feedback-Loops ab.<\/p>\n<p>Anstatt das 100%ige Produkt zu entwickeln, generieren Unternehmen ein sogenanntes Minimum Viable Product (MVP) und versuchen, dieses am Markt zu platzieren. Das MVP enth\u00e4lt nur die n\u00f6tigsten Funktionen. Es kann deshalb schnell erstellt und wieder ver\u00e4ndert werden. Dieses Vorgehen \u201espart Geld, Zeit und Arbeit und reduziert des Risiko des Scheiterns massgeblich.\u201c, so Karin Glatzel und Tania Lieckweg (Organisationsentwicklung Nr. 2\/2014, S. 23).<\/p>\n<p>Das Vorgehen erm\u00f6glicht es, Kundenfeedback sofort in die Produktentwicklung einzuspeisen, aus Fehleinsch\u00e4tzungen zu lernen, das eigene Gesch\u00e4ftsmodell und Produkt immer wieder zu hinterfragen und sich selbst st\u00e4ndig neu zu erfinden. Unsicherheit nicht nur auszuhalten, sondern sie zu gestalten, ist das Geheimnis von erfolgreichen Lean Start-ups.<\/p>\n<p>Weiterf\u00fchrende Literatur:<\/p>\n<ul>\n<li>Blank, S. (2013). Why the lean start-up changes everything. Harvard Business Review, May, 65-72.<\/li>\n<li>Glatzel, K. und Lieckweg, T. (2014). Lean Startup. Was etablierte Unternehmen von Startups lernen k\u00f6nnen. Organisationsentwicklung, 2, S. 22-24.<\/li>\n<li>Ries, E. (2012). Lean Startup. Schnell, risikolos und erfolgreich Unternehmen gr\u00fcnden. \u00a0M\u00fcnchen: Redline Verlag.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Lean Start-up Methode hilft technologieorientierten Start-ups, ihre erste Lebensphase proaktiv zu gestalten. Ein Beitrag von Prof. Dr. Patricia Wolf.<\/p>\n","protected":false},"author":1844,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[252],"tags":[146,46833,46806],"class_list":["post-926","post","type-post","status-publish","format-standard","hentry","category-allgemein","tag-forschung","tag-lean-startup","tag-start-up"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lean Start-up - Smart-up<\/title>\n<meta name=\"description\" content=\"Die Lean Start-up Methode hilft technologieorientierten Start-ups, ihre erste Lebensphase proaktiv zu gestalten. 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