{"id":13984,"date":"2026-07-28T08:45:00","date_gmt":"2026-07-28T06:45:00","guid":{"rendered":"https:\/\/hub.hslu.ch\/soziale-arbeit\/?p=13984"},"modified":"2026-07-28T10:27:17","modified_gmt":"2026-07-28T08:27:17","slug":"klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben","status":"publish","type":"post","link":"https:\/\/news.hslu.ch\/gesundheits-start-ups\/","title":{"rendered":"Klare Ziele, langer Atem: Wie Gesundheits-Start-ups \u00fcberleben"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Was zeichnet erfolgreiche Unternehmensgr\u00fcndungen im Gesundheits- und Sozialwesen aus? Die HSLU-Dozentinnen Silvia Domeniconi-Pfister und Sylvia Manchen Sp\u00f6rri haben in einer Studie aufschlussreiche Antworten gefunden.<\/p>\n","protected":false},"author":152,"featured_media":13985,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1504,1930,481,5658,5061,1622","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"https:\/\/news.hslu.ch\/gesundheits-start-ups\/","_links_to_target":""},"categories":[376,19],"tags":[302,273,272],"class_list":["post-13984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pflege","category-sozialmanagement-sozialpolitik","tag-gesundheit","tag-innovation","tag-startup"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Klare Ziele, langer Atem: Wie Gesundheits-Start-ups \u00fcberleben &#8211; Soziale Arbeit an der Hochschule Luzern<\/title>\n<meta name=\"description\" content=\"Was zeichnet erfolgreiche Unternehmensgr\u00fcndungen im Gesundheits- und Sozialwesen aus? Eine Studie zeigt aufschlussreiche Antworten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.hslu.ch\/soziale-arbeit\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klare Ziele, langer Atem: Wie Gesundheits-Start-ups \u00fcberleben &#8211; Soziale Arbeit an der Hochschule Luzern\" \/>\n<meta property=\"og:description\" content=\"Was zeichnet erfolgreiche Unternehmensgr\u00fcndungen im Gesundheits- und Sozialwesen aus? Eine Studie zeigt aufschlussreiche Antworten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hub.hslu.ch\/soziale-arbeit\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\/\" \/>\n<meta property=\"og:site_name\" content=\"Soziale Arbeit an der Hochschule Luzern\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-28T06:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-28T08:27:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hub.hslu.ch\/soziale-arbeit\/wp-content\/uploads\/sites\/23\/2026\/07\/Entrepreneurship-Beitragsbild-Breit.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roger Ettlin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschrieben von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roger Ettlin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\\\/\"},\"author\":{\"name\":\"Roger Ettlin\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/#\\\/schema\\\/person\\\/0d13e861725ae87916921d6d018489e4\"},\"headline\":\"Klare Ziele, langer Atem: Wie Gesundheits-Start-ups \u00fcberleben\",\"datePublished\":\"2026-07-28T06:45:00+00:00\",\"dateModified\":\"2026-07-28T08:27:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\\\/\"},\"wordCount\":7,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/wp-content\\\/uploads\\\/sites\\\/23\\\/2026\\\/07\\\/Entrepreneurship-Beitragsbild-Breit.jpg\",\"keywords\":[\"Gesundheit\",\"Innovation\",\"Startup\"],\"articleSection\":[\"Pflege\",\"Sozialmanagement und Sozialpolitik\"],\"inLanguage\":\"de-CH\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\\\/\",\"url\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\\\/\",\"name\":\"Klare Ziele, langer Atem: Wie Gesundheits-Start-ups \u00fcberleben &#8211; Soziale Arbeit an der Hochschule Luzern\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/wp-content\\\/uploads\\\/sites\\\/23\\\/2026\\\/07\\\/Entrepreneurship-Beitragsbild-Breit.jpg\",\"datePublished\":\"2026-07-28T06:45:00+00:00\",\"dateModified\":\"2026-07-28T08:27:17+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/#\\\/schema\\\/person\\\/0d13e861725ae87916921d6d018489e4\"},\"description\":\"Was zeichnet erfolgreiche Unternehmensgr\u00fcndungen im Gesundheits- und Sozialwesen aus? Eine Studie zeigt aufschlussreiche Antworten.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\\\/#breadcrumb\"},\"inLanguage\":\"de-CH\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-CH\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/wp-content\\\/uploads\\\/sites\\\/23\\\/2026\\\/07\\\/Entrepreneurship-Beitragsbild-Breit.jpg\",\"contentUrl\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/wp-content\\\/uploads\\\/sites\\\/23\\\/2026\\\/07\\\/Entrepreneurship-Beitragsbild-Breit.jpg\",\"width\":1440,\"height\":720,\"caption\":\"Entrepreneurship-Start-up-Gesundeheit\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Klare Ziele, langer Atem: Wie Gesundheits-Start-ups \u00fcberleben\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/#website\",\"url\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/\",\"name\":\"Soziale Arbeit an der Hochschule Luzern\",\"description\":\"Der Blog der Hochschule Luzern \u2013 Soziale Arbeit\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-CH\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/soziale-arbeit\\\/#\\\/schema\\\/person\\\/0d13e861725ae87916921d6d018489e4\",\"name\":\"Roger Ettlin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Klare Ziele, langer Atem: Wie Gesundheits-Start-ups \u00fcberleben &#8211; Soziale Arbeit an der Hochschule Luzern","description":"Was zeichnet erfolgreiche Unternehmensgr\u00fcndungen im Gesundheits- und Sozialwesen aus? Eine Studie zeigt aufschlussreiche Antworten.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hub.hslu.ch\/soziale-arbeit\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\/","og_locale":"de_DE","og_type":"article","og_title":"Klare Ziele, langer Atem: Wie Gesundheits-Start-ups \u00fcberleben &#8211; Soziale Arbeit an der Hochschule Luzern","og_description":"Was zeichnet erfolgreiche Unternehmensgr\u00fcndungen im Gesundheits- und Sozialwesen aus? Eine Studie zeigt aufschlussreiche Antworten.","og_url":"https:\/\/hub.hslu.ch\/soziale-arbeit\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\/","og_site_name":"Soziale Arbeit an der Hochschule Luzern","article_published_time":"2026-07-28T06:45:00+00:00","article_modified_time":"2026-07-28T08:27:17+00:00","og_image":[{"width":1440,"height":720,"url":"https:\/\/hub.hslu.ch\/soziale-arbeit\/wp-content\/uploads\/sites\/23\/2026\/07\/Entrepreneurship-Beitragsbild-Breit.jpg","type":"image\/jpeg"}],"author":"Roger Ettlin","twitter_card":"summary_large_image","twitter_misc":{"Geschrieben von":"Roger Ettlin","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hub.hslu.ch\/soziale-arbeit\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\/#article","isPartOf":{"@id":"https:\/\/hub.hslu.ch\/soziale-arbeit\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\/"},"author":{"name":"Roger Ettlin","@id":"https:\/\/hub.hslu.ch\/soziale-arbeit\/#\/schema\/person\/0d13e861725ae87916921d6d018489e4"},"headline":"Klare Ziele, langer Atem: Wie Gesundheits-Start-ups \u00fcberleben","datePublished":"2026-07-28T06:45:00+00:00","dateModified":"2026-07-28T08:27:17+00:00","mainEntityOfPage":{"@id":"https:\/\/hub.hslu.ch\/soziale-arbeit\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\/"},"wordCount":7,"commentCount":0,"image":{"@id":"https:\/\/hub.hslu.ch\/soziale-arbeit\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\/#primaryimage"},"thumbnailUrl":"https:\/\/hub.hslu.ch\/soziale-arbeit\/wp-content\/uploads\/sites\/23\/2026\/07\/Entrepreneurship-Beitragsbild-Breit.jpg","keywords":["Gesundheit","Innovation","Startup"],"articleSection":["Pflege","Sozialmanagement und Sozialpolitik"],"inLanguage":"de-CH","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/hub.hslu.ch\/soziale-arbeit\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/hub.hslu.ch\/soziale-arbeit\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\/","url":"https:\/\/hub.hslu.ch\/soziale-arbeit\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\/","name":"Klare Ziele, langer Atem: Wie Gesundheits-Start-ups \u00fcberleben &#8211; Soziale Arbeit an der Hochschule Luzern","isPartOf":{"@id":"https:\/\/hub.hslu.ch\/soziale-arbeit\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hub.hslu.ch\/soziale-arbeit\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\/#primaryimage"},"image":{"@id":"https:\/\/hub.hslu.ch\/soziale-arbeit\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\/#primaryimage"},"thumbnailUrl":"https:\/\/hub.hslu.ch\/soziale-arbeit\/wp-content\/uploads\/sites\/23\/2026\/07\/Entrepreneurship-Beitragsbild-Breit.jpg","datePublished":"2026-07-28T06:45:00+00:00","dateModified":"2026-07-28T08:27:17+00:00","author":{"@id":"https:\/\/hub.hslu.ch\/soziale-arbeit\/#\/schema\/person\/0d13e861725ae87916921d6d018489e4"},"description":"Was zeichnet erfolgreiche Unternehmensgr\u00fcndungen im Gesundheits- und Sozialwesen aus? Eine Studie zeigt aufschlussreiche Antworten.","breadcrumb":{"@id":"https:\/\/hub.hslu.ch\/soziale-arbeit\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\/#breadcrumb"},"inLanguage":"de-CH","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hub.hslu.ch\/soziale-arbeit\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\/"]}]},{"@type":"ImageObject","inLanguage":"de-CH","@id":"https:\/\/hub.hslu.ch\/soziale-arbeit\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\/#primaryimage","url":"https:\/\/hub.hslu.ch\/soziale-arbeit\/wp-content\/uploads\/sites\/23\/2026\/07\/Entrepreneurship-Beitragsbild-Breit.jpg","contentUrl":"https:\/\/hub.hslu.ch\/soziale-arbeit\/wp-content\/uploads\/sites\/23\/2026\/07\/Entrepreneurship-Beitragsbild-Breit.jpg","width":1440,"height":720,"caption":"Entrepreneurship-Start-up-Gesundeheit"},{"@type":"BreadcrumbList","@id":"https:\/\/hub.hslu.ch\/soziale-arbeit\/klare-ziele-langer-atem-wie-gesundheits-start-ups-ueberleben\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hub.hslu.ch\/soziale-arbeit\/"},{"@type":"ListItem","position":2,"name":"Klare Ziele, langer Atem: Wie Gesundheits-Start-ups \u00fcberleben"}]},{"@type":"WebSite","@id":"https:\/\/hub.hslu.ch\/soziale-arbeit\/#website","url":"https:\/\/hub.hslu.ch\/soziale-arbeit\/","name":"Soziale Arbeit an der Hochschule Luzern","description":"Der Blog der Hochschule Luzern \u2013 Soziale Arbeit","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hub.hslu.ch\/soziale-arbeit\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-CH"},{"@type":"Person","@id":"https:\/\/hub.hslu.ch\/soziale-arbeit\/#\/schema\/person\/0d13e861725ae87916921d6d018489e4","name":"Roger Ettlin"}]}},"featured_image_src":"https:\/\/hub.hslu.ch\/soziale-arbeit\/wp-content\/uploads\/sites\/23\/2026\/07\/Entrepreneurship-Beitragsbild-Breit-600x400.jpg","featured_image_src_square":"https:\/\/hub.hslu.ch\/soziale-arbeit\/wp-content\/uploads\/sites\/23\/2026\/07\/Entrepreneurship-Beitragsbild-Breit-600x600.jpg","author_info":{"display_name":"Roger Ettlin","author_link":"https:\/\/hub.hslu.ch\/soziale-arbeit\/author\/rogerettlin\/"},"_links":{"self":[{"href":"https:\/\/hub.hslu.ch\/soziale-arbeit\/wp-json\/wp\/v2\/posts\/13984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hub.hslu.ch\/soziale-arbeit\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hub.hslu.ch\/soziale-arbeit\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hub.hslu.ch\/soziale-arbeit\/wp-json\/wp\/v2\/users\/152"}],"replies":[{"embeddable":true,"href":"https:\/\/hub.hslu.ch\/soziale-arbeit\/wp-json\/wp\/v2\/comments?post=13984"}],"version-history":[{"count":2,"href":"https:\/\/hub.hslu.ch\/soziale-arbeit\/wp-json\/wp\/v2\/posts\/13984\/revisions"}],"predecessor-version":[{"id":14153,"href":"https:\/\/hub.hslu.ch\/soziale-arbeit\/wp-json\/wp\/v2\/posts\/13984\/revisions\/14153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hub.hslu.ch\/soziale-arbeit\/wp-json\/wp\/v2\/media\/13985"}],"wp:attachment":[{"href":"https:\/\/hub.hslu.ch\/soziale-arbeit\/wp-json\/wp\/v2\/media?parent=13984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hub.hslu.ch\/soziale-arbeit\/wp-json\/wp\/v2\/categories?post=13984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hub.hslu.ch\/soziale-arbeit\/wp-json\/wp\/v2\/tags?post=13984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}