Why are Adults Attracted to Social Media

The new generation of adults is attracted to social media for its convenience, entertainment, and connectivity. It provides an easy way to stay connected with friends and family, offers a wide range of entertainment options, serves as a platform for self-expression, and keeps them informed about news and trends. The interactive features also fulfill their need for validation and social recognition. Overall, social media’s appeal lies in its ability to provide a multifaceted digital experience that aligns with the lifestyle and interests of the new generation.

The Negative Aspects of Overuse of Social Media

This thesis focuses on the negative impact of excessive social media use on individuals based on primary research. Participants spent 1-2 hours per day on social media, with some spending 3-4 hours. One key challenge is the development of behavioural addiction or habit, where users excessively rely on social media for distraction, communication, and peer influence. This leads to poor time management, neglect of personal tasks, and feelings of guilt. Strategies to manage social media usage and establish a healthier relationships are crucial in addressing these challenges.

Reducing Social Media Use with destash.me App

The intervention’s four features aim to help adults decrease their social media use and cultivate mindfulness. They include social support and accountability, customized content curation, time limits, and alternative distractions. These features promote self-awareness, productivity, and healthier habits, enabling users to navigate social media with mindfulness and achieve a sense of accomplishment.

Design Process

Problem Map